Some people feel that Valentine's Day may have become too commercial.
This is fine if you say "I love you" often and in many ways. But if it has been a while and your heart and soul need a beautiful reminder of times past, this is just a chance to make someone feel special.
And you will, trust me!
And even if you do shower your love with flowers, it is beautiful to make them feel loved on Valentine's Day.
As for new love...oh, it deserves it all and much more...